Marketing & automation

Win and keep members without writing every message yourself

Welcome, pass expiry, birthday or win-back run as a journey on their own. On top come campaigns to segments, referrals and a loyalty programme, all from one system.

Marketing in the avoo Backoffice: the list of automations with a welcome series, a birthday greeting and win-back, each with trigger, steps and status

What marketing takes off your hands

The messages every studio would have to write, avoo sends at the right time.

Flows that run on their own

A journey consists of a trigger, a wait and an action. Ready-made templates for welcome, win-back, pass expiry, basket and birthday are there for you.

The right message for the right members

Campaigns go to segments of your members, with templates and send tracking. By email or push, from your own template library.

Growth from your own circle

Referral codes, a loyalty programme with coins and guests a member brings along bring new faces and keep the familiar ones.

All features for marketing and communication

This is what marketing contains, and every feature is included in the base licence.

  • Marketing automations (journeys)

    Multi-step, triggered flows (trigger → wait → action) with ready-made templates: welcome, win-back, pass expiry, abandoned cart, birthday, email/push from your template library.

  • Email campaigns & segments

    Targeted campaigns to member segments with templates and delivery tracking.

  • Newsletter & signup widget

    Newsletter with editor plus an embeddable signup widget for the website.

  • Automatic notifications

    Confirmations, reminders and follow-ups as email and push, controllable per trigger.

  • Referral program

    Members refer members with referral codes and automatic rewards.

  • Surveys & feedback

    Your own surveys with text, star and multiple-choice questions including QR code and analysis.

  • Reviews

    Direct happy members to Google/Trustpilot, via your own review page.

  • Instagram post generator

    Weekly and daily schedule as a finished Instagram image in your brand look, with 10 layouts.

  • Loyalty program with coins

    Members earn coins for their visits (1 coin = 1 EUR) and redeem them at the till or online, with automatic expiry, rewarding regular visits and strengthening retention.

  • Bring a friend

    Members bring a guest to class, payment on site, the guest becomes their own account afterwards in one click, organic growth from your existing base.

How a marketing automation works

From the template to the results, in five steps.

  1. You pick a template.

    You start from a ready-made journey such as welcome, win-back, pass expiry, basket or birthday and adapt it.

  2. You set the trigger.

    The trigger starts the flow, for example a sign-up or a pass that is about to expire.

  3. You decide the wait and the action.

    After a wait, avoo sends the message as an email or push from your template library.

  4. You reach segments precisely.

    For individual promotions you send campaigns or a newsletter to the right members and follow the sending.

  5. Members join in.

    They refer other members with referral codes, collect coins for their visits, review your studio and answer surveys.

Frequently asked questions about marketing and automation

What is a journey?

A journey is a multi-step, triggered flow made of a trigger, a wait and an action. Ready-made templates exist for welcome, win-back, pass expiry, basket and birthday.

Can I use email and push?

Yes. Confirmations, reminders and follow-ups run as email and as push, and you control them per trigger.

Can I send campaigns to particular members?

Yes. Campaigns go to segments of your members, with templates and send tracking.

Is there a newsletter?

Yes, with an editor and a sign-up widget that you embed in your website.

How do I get more reviews?

You direct satisfied members to Google or Trustpilot through a review page of your own. Your own surveys with text, star and multiple-choice questions help you collect feedback.

How do referrals and the loyalty programme work?

Members refer members with referral codes and automatically receive rewards. In the loyalty programme they collect coins for their visits and redeem them at the checkout or online.

Does avoo also create social media images?

Yes. The Instagram post generator turns your weekly or daily schedule into a finished image in the look of your brand.

Let your marketing run on its own

Set up your studio yourself and start your first journey, without a sales call.